Brenton Webber is New Zealands’ First Accredited Customer Experience Specialist and Founder of Half Time Orange. Half Time Orange helps improve the lives of humans inside and outside of organizations by designing and implementing practical customer experience strategies and systems that work.
In this episode:
1. Brenton shares his customer centric journey and how he founded Half Time Orange.
2. Brenton describes the process Half Time Orange uses to help understand and assess a customer's current state. This includes a deeper dive into leadership, structure, employee experience, managerial experience and financial experience for shareholders and owners.
3. We discuss customer surveys and are they really focused on understanding the "voice of the customer"? We discuss how questions should be structured to get a true emotional response vs. analytical response.
4. Brenton shares some lessons learned for new startup founders which includes providing products or services that have a transformative impact on the customer. The experience should focus on the very first encounter the customer has with your company through them becoming a "super fan".
...and so much more!
Connect with Brenton on LinkedIn.
Find out more about Half Time Orange.